Ashleigh Johnson

University of Kansas

School of Journalism and Mass Communication

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Hello! Welcome to my portfolio. Take a seat, it’s about to get good.

First, let me introduce myself. My name is Ashleigh Lynn Johnson. I am a strategic communications major in the school of Journalism at KU, with a minor in women, gender, and sexuality studies. I am a firm believer of the work hard-play hard mentality, a coffee enthusiast, and find myself lost in conspiracy theories from time to time. I have six years of experience in the service industry which has taught me patience, the value of kindness, and the importance of time management. I enjoy reading poetry, thrift shopping, any means of self-expression, Pinterest, and giving snugs to my cat, Eevee. Ultimately, I’m an old soul looking to extend my collegiate identity into media and communication. My goal is to emphasize the crucial role that societal norms and mass media play in the recognition (or lack thereof) of women, people of color, and LGBTQ+ individuals.

Ok, find your way to a fresh pot of coffee and a comfy chair – now it’s about to get good.

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My work

Most notably: 2022 Capstone Project – Mental Health at KU JMC

Now, let’s start from the beginning.

2020 Researching a local issue

When Will University Students Get Campus Access to the Vaccine?

Scenario: A local radio news show is going to devote a 60-minute episode to college and universities’ vaccine implications. As an assistant producer, you need to research and plan the episode. The episode will consist of three blocks: background information, national context, scholarly research and data.

Skills used for completion

  • Find information about a local issue 
  • Use of search operators and similar terms
  • Search news aggregators and databases 
  • Search scholarly articles
  • Search for public data and records
  • Create a graph using statistics from a spreadsheet
  • Document how I searched for and found information
  • Identify credibility cues
  • Four-step evaluation process of each source 
  • Synthesize the information found
  • Find and list potential interviewees
  • Attribute all information to the appropriate sources with embedded links
  • Cater data to the specified audience and purpose of the episode plan

2020 Backgrounder

2021 Mental Health Campaign Ads

2021 Email News Release

2021 Strategic Planning

2021 SWOT Analysis

2021 Situation Analysis

2021 Evaluation of Proposed Campaign

2021 Participant Observation Activity

2021 Interview Guide: Alcohol & Mood

2021 Interview Report

2021 Focus Group Guide: Mental Health & College Students

2021 Descriptive Analysis Final Report

2022 Strategic Message Plan

2022 Ethics & Media: Mini Essay on Shepard Smith’s Resignation

2022 Target Audience Persona

2022 Creative Brief

2022 Strategic Plan for Activist Action

2022 Essay: Why a historical understanding of the press and presidency is important to future mass communicators.

2022 Ethics & Media: Mini Essay on Civil Disobedience

2022 Print News Release

2022 Ethics & Media Essay: Bob Woodward and Donald Trump

2022 Ethics & Media Essay: WikiLeaks Case Study

2022 Annotated Bibliography

2022 Podcast Flyer

2022 Privacy v. Assembly | Abortion Rights